techco:company:shein
Shein
希音 · Roadget Business Pte. Ltd.
Shein is a Singapore-headquartered fast-fashion retailer founded in Nanjing by Chris Xu, selling low-priced apparel online to overseas consumers.
Shein is a global fast-fashion ecommerce company founded in Nanjing in October 2008 as ZZKKO by Chris Xu and now headquartered in Singapore.1 By 2022 it was widely described as the world's largest fashion retailer by some measures.1 The company keeps manufacturing and supply-chain operations in China while using a Singapore parent.1
History
Xu founded the business in Nanjing in 2008 and shifted from drop-shipping wholesale garments to an integrated on-demand supply chain after 2012.1 Headquarters moved to Singapore in 2022.1 Reported valuation figures have swung sharply—about US$100 billion in 2022 and about US$30 billion by February 2025 in Wikipedia's summary—and should be treated as private-market marks, not book value.1
Controversies
Shein has faced reporting on labor conditions, product safety, trademark disputes, and trade-rule advantages.1 Those allegations are part of the public record. TechCo.wiki does not adjudicate them.
Founders
- Chris Xu — Founder and CEO
Products
- Shein marketplace. Direct-to-consumer fast-fashion storefront for international markets.
See also
Sources
- Shein . Wikipedia. Accessed 2026-09-12.