techco:person:chris-xu

Chris Xu

许仰天

Chris Xu is a Chinese entrepreneur who founded Shein in Nanjing and remains its chief executive.

Chris Xu (Xu Yangtian) founded Shein, originally ZZKKO, in Nanjing in 2008 and is described as its CEO.¹ He keeps a low public profile relative to the company's scale.

Companies

• Shein — Founder and CEO

Sources

1. Shein . Wikipedia. Accessed 2026-09-12.